A turnkey website with managed content and AI-assisted publication quality control.
A full-scale content platform built for a law firm specializing in military law. The site works on several levels at once: a clear services catalog with dedicated landing pages for specific legal needs, a trust layer of articles and expert columns, and an underlying infrastructure for both paid traffic and organic search — where every page has a defined role in the funnel. The hard requirement: content has to be updated regularly by the internal team.
Dmytro is the managing partner and lead attorney of the firm. He came in through a recommendation, handed the project to us end to end, and achieved a strong result. His team works with discipline: a lot of detail on every service, precise wording, evidence-based communication, and structural consistency across materials. Dmytro wanted the website to be a real working tool — one that addresses objections before the first call, helps a visitor identify their own case, and brings inquiries through with the right context already in place.
Services catalog
Each area of military law carries its own search intent, terminology, and set of typical questions. The project needed standalone landing pages with the right structure, so traffic could arrive in the precise context and convert without extra explanation.
Large content volume
The team had to be able to edit services, articles, columns, updates, and clarifications inside the CMS — without disturbing the structure or the layout logic of the pages.
Legal precision
Legal content is sensitive to wording. The system had to enforce structured presentation, reduce editorial free-form drift, and keep a clear audit trail of who edited what and what actually went live.
Two goals at once
The site had to read as restrained and credible, but still move a visitor toward contact. CTAs and forms had to belong inside a legal-services context, not feel grafted on.
Technical foundation
The site had to stay fast on mobile, index predictably, and absorb regular content updates without degrading speed or structure.
AI assistance
The client wanted a workflow where AI suggests improvements to text and structure, but every publish step still requires human approval.
We designed the site as a headless content platform: Directus as the managed back office for services, articles, columns, authors, categories, tags, CTA blocks, and SEO fields, with Next.js as the fast frontend with a component-based architecture and SEO-friendly rendering.
Page system for services
We defined a structure of category → service → subservices / FAQ, so each legal direction has its own logic and its own page. We added reusable blocks that work for both readers and paid-traffic scenarios: description of the situation, action steps, required documents, the process outline, common mistakes, and when to seek help.
Content base
We modeled content types for materials, authors, categories, tags, related-service blocks, and internal linking — so the content could pull weight on trust, on organic search, and on warming up a visitor before contact.
Safe editing in Directus
We modeled fields so the team fills in managed sections instead of shaping raw layouts. Publication statuses and baseline quality rules sit on top, so accidental edits don't translate into content problems on the live site.
AI editor as a back-office assistant
The AI layer works strictly as an editorial assistant. It can propose a short lead paragraph, suggest headline options, recommend tags and categories, generate a pre-publication gap checklist, and draft plain-language explanations for the more complex legal fragments. Every suggestion has to be reviewed by an editor and can be accepted, changed, or rejected.
Frontend on Next.js
The page system was designed to open quickly and index reliably — managed metadata, a clean URL structure, correct heading hierarchy, optimized media, predictable navigation. We left room to spin up new ad-campaign landing pages quickly, without rewriting the frontend.
We started with interviews with Dmytro and his team, documenting the real inquiry types, the language clients actually use, and the points where people most often get confused. We separated what is legally important from what matters for decision-making. The output was a service map, a list of landing pages, and per-page presentation rules describing required sections, mandatory questions, and the content that had to answer them before the first call.
+2 Resource
After launch, the firm gained a structured content platform that works both as a legal-services catalog and as a lead-generation system.
ready to run advertising on, from day one
created without developer involvement
for editors, thanks to the AI assistant
of a new landing page for an advertising offer
thanks to clearer service descriptions and supporting materials
without performance degradation, including on mobile
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