The dispatch flow had to run reliably across every location and every delivery address. The worst-case scenario — order paid, delivery never started — had to be impossible by design.

Delivery cost had to be calculated upfront and shown in the receipt before payment, to eliminate price mismatches and post-checkout disputes.

The payment flow had to stay simple and stable: the customer pays once, gets a clear confirmation, no retry loops.

Assortment, categories, and product logic had to flow from SURF, so a chain of locations wouldn't need ongoing manual administration of the catalog.

The client needed a ready-to-use sales system with integrations baked in, not a custom build from scratch.

E-commerce, payments, accounting, and delivery all had to combine into one consistent, observable process — not four loosely coupled services that drift out of sync.

Instead of designing from scratch, we selected a ready-made food template and adapted it to the brand and catalog structure. That accelerated time to production and concentrated engineering effort on the integrations and the checkout logic — the parts that actually carry the business risk.

We used Directus as the backend core for the configurable layer — cart configurations, lookup lists, page settings, and parameters that the operations team should be able to update without a release queue. This gives the chain direct control over content and operational settings.

We integrated SURF so categories and products on the storefront sync from the accounting system. We also designed a secondary scenario in which the online store could double as a digital cash register inside the pizzerias themselves — one less standalone system to maintain.

We integrated Uber Direct for automated driver dispatch on every delivery order. As the client required, the ride cost is calculated before payment, shown in the receipt total, and paid upfront. This makes delivery predictable for the customer and removes the operational disputes that surface after checkout.

We integrated Point GateWay and LinkPay to give the chain a stable checkout. The payment flow ensures an order only transitions to "delivery" after a successful transaction, with a clear confirmation surfaced to the customer.

All integrations operate as a single coordinated system, where order states and key events — payment, confirmation, taxi dispatch — couldn't drift out of sync. The goal was to minimize manual staff work and reduce error rates during peak hours, when the cost of a stuck order is highest.

orders through the online storefront (first week)

incident rate, even during peak hours (rolling 8 weeks post-launch)

manual delivery operations by staff — taxi dispatch and order data transfer happen automatically

receipt-total disputes — delivery cost is known before payment

manual catalog updates on the website — seasonal items and new prices sync from accounting

time from checkout to delivery start — faster logistics across the whole chain