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Landing page for
Landing page for «IT-LANCE»
#websites development
#landing page
#redesign
About the customer
The IT-LANCE company is a leading system integrator in the Ukrainian market
The company's mission is to enhance modern IT culture and build ideal IT ecosystems.
They are experts in various IT areas: IT consulting, IT outsourcing, information security and implementation of project IT solutions.
We have been cooperating with the company for a long time and have seen the professional qualities of the team.
Tasks
About five years ago we created the corporate website of IT-LANCE, which is still working today. The company came to the conclusion that it was time to start redesigning. This was prompted by the need to create product pages for maintenance and troubleshooting services for further setting up contextual advertising.
We had to rethink the existing site: technically and from the design point of view. It was necessary to preserve the existing and recognizable design code, while making it contemporaneous. Another task was the technical modernization of the site. For five years, technology has advanced significantly and it has been necessary to modernize the created pages.
The specificity of the IT service market implies that third-party unfamiliar companies are reluctant to let strangers into the computer infrastructure. Owners treat responsibly to the issue of access to servers and critical or sensitive information.
Analysis and preparation
Competitor analysis
There are several companies on the Ukrainian market that have really "packaged" the client's services with high quality. We have identified the strengths of such offers and eliminated the shortcomings in order to formulate the strongest structure that would have high conversion rates.
- Features of most competitors' platforms:
- mostly, lack of packaging or its poor quality;
- absence of "hooks" and motivating triggers;
- sites have been sending greetings since the early 2000s;
- it is not clear whether the site is oriented towards b2b or b2c;
- unstructured information
AND THIS IS WHAT WE DECIDED TO DO
A series of meetings were held regarding the client's goals, objectives and vision. A portrait of the target audience was formed, values and reasons for decision-making were determined. We reached a common position regarding the structure of the future pages and their structure.
We formulated a list of necessary pages and a pool of semantic blocks. Decided on the design concept of future pages. We placed the blocks for the it-outsourcing and troubleshooting services pages in a logical sequence. Created prototypes.
Created a design, taking into account the recognizable and understandable current design code. Approved it with the client and started developing the layout.
Product pages are focused on a prepared "hot" audience. That is why they contain a significant amount of text information. It is important to foresee all objections of the site visitor. It was decided to create pages with social proof that would reveal the history of the company, introduce the team and demonstrate the gratitude and feedback of eminent clients.
Created using basic HTML, CSS, JS, JQuery technologies without using modern practices that increase loading speed, improve UX and provide high quality code
Design – result
- A significant amount of information. At first glance, the solution is not quite appropriate in terms of UX/UI, but given the needs of a professional "hot" audience, it is extremely justified. At the same time, all information is presented simply and structured.
If you want the same or even better - click here
Design – result
- A significant amount of information. At first glance, the solution is not quite appropriate in terms of UX/UI, but given the needs of a professional "hot" audience, it is extremely justified. At the same time, all information is presented simply and structured.
If you want the same or even better - click here
Design – result
- A significant amount of information. At first glance, the solution is not quite appropriate in terms of UX/UI, but given the needs of a professional "hot" audience, it is extremely justified. At the same time, all information is presented simply and structured.
If you want the same or even better - click here
We added the "About Us" page, where the history of the company, reviews and gratitude were posted. We redesigned and at the same time preserved the existing design code. We filled the created pages with high-quality and detailed information.
The created content is easily and simply digested by the audience, answers all objections and converts visitors into customers.
Technical features
Created using basic technologies
without using modern practices that increase loading speed, improve UX and provide high quality code
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0/100
3 - сек
Result
We managed to create quality landing pages that meet the target audience needs, which are optimized for setting up advertising campaigns and hot targeted traffic. We started redesigning the site with the existing pages. Further work is already planned for the technical and visual redesign of the entire site.
ZGRZ
